AmendmentSupporter suite · concept
The campaign didn’t send this message, doesn’t own this thread and paid nothing for it. This is where new supporters actually come from.
1

This is what replaces the cold blast

Screens 1–2 are the campaign texting a stranger: no notification, Unknown Senders, 1.8–2.5%. Here the sender is in the address book, so it’s read. The only thing that beats the spam filter is a friend.

2

The link carries Devin’s tag

Every signer gets a referral-tagged link, so Jordan — and later Jordan’s vote pledge — credits back to Devin. You cannot bundle what you cannot attribute, which is why nobody has run this program for votes before.

3

One tap opens a conversation, not a form

The link lands on Apple’s consent card and a verified thread — screen 4 — where the address confirms a real Virginia voter. A web petition would have given the campaign an email; this gives it a constituent it can reach again.

4

The endorsement travels the same wire

Recruiting opens with the issue — that’s what a neighbor will forward to someone whose politics they don’t know. Once Mark answered it, beat 3 is the same thread carrying the candidate: his name, his bill, his ask for a vote, in a thread the recipient already trusts. A cold blast cannot buy that placement at any price.

5

What the campaign is actually buying

One friend’s text → one verified constituent → one endorsement → one pledged vote, every step attributed. Amendment’s thread keeps the supporters you have; friends bring the ones you don’t. Screen 7 runs it at scale — 26 joined through Jordan, 19 pledged, and he’s on the vote board as a Precinct Captain.

One job: get a real constituent into a verified thread with the campaign, on Apple’s terms.
1

Two on-ramps, one card

They text WARNER to 60206 — off a yard sign, a rally stage, a QR — or they tap a friend’s link (screen 4). Either way Apple asks. No app, no form, no download.

2

Apple owns the consent moment

This card is Apple’s template. The campaign supplies a name and an icon — nothing else. It can’t reword the ask, restyle the buttons, or pre-select Yes.

3

“No” is permanent

Declining blocklists the sender — no retries, no second campaign, no list rental around it. That asymmetry is the whole point: you get one ask, so it has to be worth it.

4

Yes opens a real relationship

A branded, verified thread — the candidate’s photo and the race on message one, and the address confirms the voter is real and in Virginia. Real and placed, not a bought record.

CancelCanvass for MarkDone
Saturday, October 10
8:00 AM3 hr · morning walk
10:00 AM3 hr · morning walk
1:00 PMConflicts with “Lena's recital”
4:00 PM2 hr · evening sweep
Staging location
Warner for Virginia field office
Nine Mile Rd · Henrico, VA

How the campaign sees it

Every reply is a measurable outcome — one supporter, one cycle, in the dashboard.

Co-signs
1,247
Pledged votes
286
Raised · FEC-ready
$412,900
Reply rate on a push
48.7%
Avg push → completed action
9.4 min

Time, not just money

The Time Picker checks the supporter's own calendar and greys out the shift they can't make — then writes the one they pick straight into it. A campaign asking for hours competes with the same inbox as one asking for dollars.

Shift fill rate
72%
No-show rate
9%

The campaign wins

Keep the donors, the list, and your staff's time.We run the channel; the campaign gets the outcomes — more constituents acting, more pledges banked, more raised.

CancelMark WarnerDone
Choose an amount
$25
$50Most Virginians give this
$100
$250
Apple Pay✕
PayMark Warner for Virginia
Card•••• 4412
Total$50.00
Pay
Double-click to pay · Face ID

The first gift is the only hard one

Apple Pay runs once, and it hands back the billing contact — so name and address are never asked. Eligibility is certified before the charge; employer and occupation come back as a one-tap confirm of what the campaign already knows. FEC-ready, no form.

Gift 1 · new card
Apple Pay sheet
Gift 2 · card on file
“make it 75”
Native Apple message types used
Quick Reply · List Picker · Apple Pay

Nothing custom is drawn in the thread — Apple sizes the bubble, not the content. Tap a card to see what opens.

Every one-off gets the monthly ask

The second gift never sees a payment sheet — the supporter types “make it 75” and it's done. That's what turns a donor file into revenue the campaign can plan against, and it's the number the war-room tracks on a push night.

Avg gift
$29
One-off → monthly
18%
Raised · FEC-ready
$412,900
Monthly donors
1,180

The campaign wins

No landing page, no form, no drop-off.The ask, the eligibility check, the charge and the FEC fields all happen in the thread the supporter already opened — and the card stays on file for every gift after.

🔒amendment.app/j/reyes✕
🗳️
Mark Warner · U.S. Senate, VA
He answered your ask ✓
Your neighbors get the demand and the answer in one thread — they can sign, and pledge if they vote here.
26joined
19pledged
3deep
🎖 Precinct Captain31 to County
Earned: yard sign, campaign shirt, your name on the endorsement wall. Next at 50: coffee with the candidate on a local stop.
This page is what your link opens. Its Share button uses iOS's Web Share API to open your phone's share sheet. Your link is tagged, so signups trace back to you.
🗳️
He answered the ask — pledge your vote
amendment.app
Options ›
PPriya
MMarcus
LLena
AAna
↑ iOS fills this row from your own contacts — Amendment never sees who's here.
💬Messages
✉️Mail
📶AirDrop
The cure for cold outreach

Every supporter is a vote-raiser.

Campaigns have a mature machine for bundling money and none for bundling votes. This is that machine. Cold SMS converts at 1.8–2.5%; the only thing that beats it is an ask from someone you actually know. So the warm network has to pick up the slack — and it will, if raising votes is tracked, tiered and rewarded the way raising money already is.

Two different things travel this wire, and the order matters. The ask is what a neighbor forwards to someone whose politics they don't know — that's where Jordan's 26 came from, over four months, with no candidate attached. The answer is what turns a signer into a pledged vote, and it only exists once Mark responded on Jun 10 — that's where the 19 came from, in the weeks after. Same tagged link carries both, so every pledge traces back to whoever brought it. You cannot reward what you cannot attribute.

Co-signs on the ask
1,247
climbing live · no candidate attached
Votes raised by Jordan
0
pledged since Mark answered
Viral coefficient
k1.8
on the ask — the half that spreads

One share → a growing chain

Devin → Jordan → 6 → …

Each node is a signer who joined through the link above them — attributed by referral tag. Jordan's chain is highlighted in green.

The vote-raiser ladder

Jordan: 19 pledged

Bundlers were never paid in money — they were paid in access and recognition. Same currency here, plus the gear a campaign already prints by the pallet: a yard sign costs a few dollars, and the supporter who earns one plants it. Tiers, thresholds and gear are the campaign’s to set; these are illustrative.

TierRecognitionGear
Neighbor
1+ pledged
Named on the endorsement wall
Bumper sticker
Block Captain
10+ pledged
First to hear each new position
Yard sign
Precinct Captain
15+ pledged
Jordan is here
On the vote board · endorsement before it’s public
Campaign shirt
County Captain
50+ pledged
Coffee with the candidate on a local stop
Captain’s jacket
Commonwealth Captain
100+ pledged
Election-night room · standing seat at the issue briefing
Signed poster

Why it works: a finance director already runs exactly this program for dollars — tiers, recognition, a weekly leaderboard. Nobody runs it for votes, because nobody could attribute them. The referral tag is what makes votes bundleable.

Why it stays clean: gear is volunteer recognition — the same swag that goes to someone who knocks doors all Saturday — earned for organizing, never handed to a voter for their own vote. Nothing on this ladder is cash, and no tier is contingent on how anyone votes.

One petition, every desk on the Virginia ballot

Report jobs cut to AI
Mark Warner
U.S. Senate · VA · D
4,382 asking
✓ Answered yes
1,204 pledged
Candidate B
U.S. House · VA-04
4,382 asking
◷ Pending
0 pledged
Candidate C
U.S. House · VA-04
4,382 asking
— Silent
0 pledged

Why it compounds: the demand belongs to the constituents. The candidate who answers inherits the signers as endorsers and donors — which is why the campaign that gets there first wins them.

✕ The campaign on cold SMS — rented list✓ The campaign on verified Amendment — opted in
 
Cold SMS blast
Verified Amendment
Who it's from
10-digit number, no name
Branded sender — logo, name, verified check
Where it lands
Unknown Senders folder · carrier-flagged
Primary Messages inbox
The call to action
A bare shortened link out to a browser
Tap-to-reply & Apple Pay, in-thread
Consent
Rented / purchased list
Opted-in, address-verified constituent
Response to the same ask
~1.8–2.5% click-through
48.7% reply in the same session (illustrative)
✕ The campaign’s SMS — filtered, no notification, buried beside junk✓ Verified Amendment — it announces itself, and names the candidate
 
The campaign on SMS
The campaign on Amendment
Notification
None — filtered silently
Lock Screen notification, branded
Who it looks like it’s from
A 10-digit number the voter doesn’t know
A named, badged sender — and the candidate named in the first line
Where it sits
Unknown Senders, unread beside 2FA codes and bills
Primary Messages inbox
To be seen it needs
The supporter to go looking
Nothing — it arrives
Seven supporter-side screens on one shared phone frame — page through with the tabs above. Callouts off = clean screenshots · Dark = Messages dark look · on the Donation tab, tap a card to open what the supporter saw; on the Share tab, tap the link to try the real share flow and Replay growth to re-run the cascade. Channel mechanics grounded to real Apple Messages for Business behavior. Illustrative campaign; figures illustrative. Sen. Warner’s quote, position and bill number are real and sourced — S. 3108, filed with Sen. Hawley, Nov 5 2025.